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Why is Scott Brown looking at the camera instead of the road?Have you seen Scott Brown's "Insider Trading" political ad? I'll let the pundits and the folks in Massachusetts decide whether what Brown says makes sense, but I was appalled by what Brown did in this ad – driving through what appears to be a residential neighborhood and taking his eyes off the road for more than 50% of the time he is shown driving.

The ad begins with Brown behind the wheel of pickup truck saying, "This is Scott Brown from the road and I approve this message"… while taking his eyes off of the road and looking directly into the camera.

My rough calculation is that Brown was looking at the camera for about 6.5 of the 12 seconds he was shown driving his commercial.

Like many drivers – including teens – Brown seems to underestimate the risk of distracted driving to himself and to others. The truth is that distracted driving – whether by texting, using a cell phone, or filming a political campaign commercial – is even more dangerous than drinking and driving. In fact, distracted drivers are twice as likely to cause a crash than intoxicated drivers.

Distracted driving crashes can happen to anyone:

In 2009, more than half-a-million people were involved in distracted driving crashes and more than 5,000 people were killed.

Distracted drivers are 23 times more likely to be involved in a crash than a non-distracted driver.

Please, Scott Brown, take down your commercial showing such careless and dangerous conduct and make sure your pickup truck is in park when you film your next ad. At least he was wearing a seat belt.

[More on Distracted Driving Dangers]

(c) Copyright 2012 Brett A. Emison

Follow @BrettEmison on Twitter.

One Comment

  1. Brett: Outstanding post. I saw a couple other examples of this same tactic; local TV reporters were broadcasting feature stories while driving, looking into the camera to their passenger side, almost the entire time. It is time that those who broadcast the news of these horrible accidents and those who are responsible for making laws stop engaging in practices that make all of us less safe. Thanks for pointing this out. Regards, Mark

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