When I started blogging frequently about 2 years ago, I wasn't very good. In fact, I was pretty bad. (Some folks might say that hasn't changed all that much.) But I started doing my homework – I attended Radius of Influence, I read Eric Turkewitz's Better Blogging: 12 Tips, I started following and reading more and more work by other bloggers, and over time (I hope) I've improved the quality and interest level of my writing.
One blogging tip though, really stuck out in my mind. One of the presenters at ROI said about blogging: What would Google do? Google doesn't gain users by linking to itself, but by building relationships for users (and with users) by sending them to other sites. The gist being, as a writer, one of the best ways to add value for your readers is to send them other places that might interest them.
Well, Google it seems has changed its tune. The headline from popular tech site Gizmodo: Google Just Made Bing the Best Search Engine. It seems Google has stopped sending its users out into the world and, instead, has heavily integrated its search results with Google-related products, such as Google+, Picasa, and YouTube.
From the Gizmodo article by Mat Honan:
A lot of people are crying foul, and even "anti-trust." Sure, it does seem pretty transparently designed to drive traffic and users to Google Plus, and to make Google Plus brand pages the go-to place for a company's social media presence. And it's true that results from Facebook and Twitter in particular have been noticeably kicked down.
But I didn't switch for political reasons, or as an act of protest. I don't care if Google hurts Twitter or Facebook—or even Friendster for that matter. Boo-hoo. I only care if it hurts me. And this does. Google broke itself.
Google got greedy and self-interested. Google broke itself… and people are starting to move away.
- Google Just Made Bing the Best Search Engine [Mat Honan at Gizmodo]
(c) Copyright 2012 Brett A. Emison
Brett Emison is currently a partner at Langdon & Emison, a firm dedicated to helping injured victims across the country from their primary office near Kansas City. Mainly focusing on catastrophic injury and death cases as well as complex mass tort and dangerous drug cases, Mr. Emison often deals with automotive defects, automobile crashes, railroad crossing accidents (train accidents), trucking accidents, dangerous and defective drugs, defective medical devices.