Super Bowl Commercial Highlights Distracted Driving Dangers

Brett Emison

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A few days ago, I wrote that Distracted Driving Dangers Mount As Cars Become An "iPhone On Wheels". This very problem was highlighted in a GM Super Bowl ad focused on a new feature of its Chevy Cruze: real time Facebook updates while driving.

Here's the ad:

Ford is no better, having advertised that its SYNC system allows you to text while driving.

Here's Ford's video:

Car makers continue to battle each other to develop new systems to allow drivers to multi-task behind the wheel. But shouldn't auto companies be doing more to ensure that drivers stay focused on driving?

Salt Lake City, UT NBC affiliate KSL reported last year that multimedia devices designed for safety may actually increase distracted driving. AT what point do these devices become more too much of a distraction.

KSL's report:

Video Courtesy of KSL.com

Car makers attempt to defend these devices, arguing that such technology keeps drivers safer by keeping their hands on the wheel.

While driver's hands might remain on the wheel, where is the driver's attention? How about his or her focus? Where is the driver's mind? If a driver is busy responding to text messages or updating Facebook status, can he really be using the highest degree of care in driving the vehicle?

(c) Copyright 2011 Brett A. Emison